TikaDevice improved PTA sales by 49% year on year

A medical device company became the first company to receive FDA approval for a drug-coated balloon catheter.

Sales representatives needed to understand which interventional cardiologists and cardiac centers to target and in what order.

Customer Challenges - 

  • This company is the first one to launch the product had just 12 months to capture the market before their competitor launched a similar but well-publicized product. 
  • Essential sales information was not easily accessible and customer inventory and contract data were typically only available through complicated and time-consuming internal processes.
  • In addition, the current data was not presented in an actionable or easily readable format. As data was contained in a variety of sources that were not easily accessible.
  • Team collaboration was difficult to execute.

Download the case study to read how the TikaDevice platform helped micro-target cardiologists and improved PTA (Percutaneous transluminal angioplasty) sales by 49% year-on-year. 

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